Marketing Aims

Target Consumer	Our primary target audience would consist of mostly females within the age range of 19-24, who are mostly students and unmarried. Our secondary target audience is would be males who are again within the age ranges of 12-18 or 25-30 who are employed. We found these results by conducting a questionnaire; the results are posted on our blogs (Under the heading -Demographics survey results). Furthermore we are aiming to create a crossover of target audiences as we are aspiring to target some people from America (USA) too.
Unique Selling Point	Firstly we will make Lizzie seem like someone young females will look up to and aspire to become like. This not only will allow a steady fan base as they will follow her every move to see what she does next but also allow her to reach out to many girls have been heartbroken due to her song choice. Secondly the use of Lizzie’s sexual appeal will help broaden her fan base to a more male audience too allowing her to appeal to both genders and selling more of her product. Her British heritage will be the main unique selling point as not many successful R’n’B singers are mainly American.
Attention/Awareness	Due to the technological developments there are many ways to raise awareness about our unsigned artist for example the extremely popular website www.Youtube.com would help show her song and image to the general public. Furthermore it will allow members to give comments and feedback too which could really help improve her image and marketing abilities as the feedback would be voluntary and honest from the public/ target audience itself.
Interest	The song is catchy and can be related to many teenagers’ lives as many have been left broken-hearted.  Her image appeals to the target audience as she is dressed in the latest clothes fashions therefore young females will think that she is on the same level as them therefore allowing the audience to relate to her.
Desire	The sexual appeal throughout the video will give the male or even female audience a desire to keep watching the video. The song will give the audience a desire to learn the lyrics and sing along to the song therefore in order for this to happen the song will have to keep being played back.
Action	We have already played some members of the public the song and have received good feedback from the audience. We have started promoting her as an artist on social networking sites such as www.facebook.co.uk . We also have set up events and times were the audience will be able to hear our artist perform and this will allow her to start playing in gigs.
Product	Our music video will feature our artist only in solo scenes by herself. The rest will be actors playing in a narrative. This will allow the audience to remember who our artist is and what she looks like and what song she sings. This will help her be recognised throughout as the main artist will be the centre of attention.
Price	Downloads are 0.79p on iTunes however the CD would be around £2-£3 as there will be a DVD of the music video on it.
Place	There will be a couple of locations were our product will be filmed. The singer’s solo scenes will consist of a rooftop scene on the Barbican business centre and a white background scene once again in the Barbican business centre. Some of the narrative scenes will be done in a house (the getting ready scene and the tissue scene) however the rest will be done in Golder’s Hill park.
Promotion	Once again due to ongoing technology advances promotion will become easier for us. Firstly once again our ‘Facebook’ profiles will be used to promote the song and video and ‘Youtube’ too. Furthermore word of mouth will be used to help promote the song and video as it is the cheapest way of promotion. After our media product has been made we will be sending the final product to some record labels too see what sort of feedback we will get and to help our artist on her way to a career.