Finding an unsigned artist

My partner and myself spent a week browsing facebook for unsigned artists.
We thought it would be efficient if we could find an artist who lives locally and we managed to do that.

The artists name is Elizabeth Abiola aka Lizzie. She's a 19 year old Londoner of Nigerian ethnicity. She's an unsigned RnB solo artist who aspires to get signed to a record label such as 'XL' who signed British Hip Hop artist Dizzee Rascal or "Red One" an American Label who is linked to Alexandra Burke.

During my research i came across an article in the Independent newspaper online blog:

"In recent years, the young urban scene has worked overtime to establish itself as a unique and thriving entity, comprising more radical sounds, striking iconography and a clear pride in the British streets. Today's teenagers are more likely to herald grime king Dizzee Rascal than his American counterparts. Outlets such as BBC 1Xtra, the digital black music station, MTV Base and specialised award shows have given the music its own stage."

Lizzie is also of black heritage and she, like Dizzee is a Londoner with an urban sound, yet I feel that her image and sound are marketable on a much broader scale than just underground. The fact that Homegrown British urban music is extremely popular in Britain today means that in our marketing of Lizzie, we are going to make sure that her "Britishness" comes across rather than allowing her to become like a generic female rnb star with a generally american feel.

Image wise, I feel that Lizzie's look is comparable to artists such as Alexandra Burke, who is a manufactured pop star with broad appeal. We want Lizzies image to be just as appealing and marketable. To do this we will need to ensure that Lizzies hair, make up and costume are very up to date but also slightly "street".

I feel that Lizzie is a realistic representation of British youth of today. She has come from very humble beginnings and dreams of being a star. Many young girls will look up to or idolise her and many men will find her sexual appeal attractive and will buy her music because of it. We have asked Lizzie to re-record her song as the original version is quite poor quality and does not portray her talent well and we want the music video as a package to attract the attention of record labels. Her song is about being broken hearted, a very common theme for RnB songs.